LTV Numbers
A repositioning and copy overhaul moved LTV Numbers out of a saturated low-end SaaS market into the e-commerce middle market — lifting average order value 10× and unlocking consistent seven-figure deals.
Great technology, unclear story.
LTV Numbers had real technology — a way for companies to understand their customer journey and lifetime value — but they couldn’t explain what made it different. So they were stuck in a saturated, low-end market, selling a SaaS product that buyers struggled to implement and actually use.
Reposition the company, not just the copy.
We started with the story. A new brand strategy and a copywriting overhaul made the technology land — and repositioned the company out of the commodity SaaS race and into a focused niche: the e-commerce middle market.
That repositioning came with consulting and advisory work at the C-suite level that rebuilt how the company sells and how it makes money.
- Brand strategy + repositioning (SaaS → middle market)
- Copywriting overhaul
- Full CRM implementation
- C-suite consulting + advisory
A different — and far more scalable — business.
Average order value rose 10×. Instead of chasing low-ticket SaaS subscriptions, LTV Numbers now closes consistent seven-figure engagements — a fundamentally different revenue model, and one that scales far more aggressively.
“We increased our revenue per client by a factor of 10. The system DEMG built didn't just work — it changed how I think about marketing entirely.”
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