Tyrian Health
A brand-new CPG company introducing Aronia berries to an unfamiliar market — with no website, CRM, or brand. DEMG built the identity, the Shopify store, the go-to-market strategy, and the API-based 3PL fulfillment behind it.
Introduce a berry nobody knows — from zero.
Tyrian Health is a brand-new CPG company built around Aronia berries — a superfruit most consumers have never heard of and don’t yet know they want. They came to DEMG with nothing: no website, no CRM, no brand.
Everything had to be created from scratch, and the product itself had to be explained before it could be sold.
A brand, a store, and the fulfillment behind it.
We started with identity — a complete brand kit, marketing strategy, and customer persona — then ran the market research to understand who actually buys a product like this, and why. With a brand-new category, the hard part is language: we distilled that research into words the ideal customer understands, backed by copywriting and graphic design that make the product worth trying.
Then we built the store — a full Shopify experience wired to a go-to-market plan for reaching those customers, with API-based 3PL integrations on the back end so the moment an order comes in, customer support and fulfillment are handled without anyone touching it by hand.
- Complete brand kit + identity
- Market research → ICP + customer personas
- Conversion copywriting + graphic design
- Shopify store build
- Go-to-market strategy
- API-based 3PL fulfillment integrations
From unknown superfruit to a store that sells it.
Tyrian Health launched with a full brand, a Shopify store built to convert, and fulfillment that runs itself — turning an unfamiliar superfruit into a product with a clear story, a defined buyer, and a way to reach them online.
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