We don't run your ads.
We show you exactly
what’s working and what’s bleeding.
Most agencies bill 10-15% of your ad spend, which means their incentive is to spend more, not spend smarter. We don't deploy spend at all — we analyze it, model it, and tell you exactly which campaigns to scale, kill, or monitor. No conflict of interest.
Most ad agencies are paid to spend more.
Percentage-of-spend agencies have a built-in incentive problem: their revenue grows when your spend grows, regardless of whether the spend earns its keep. So they push for higher budgets, more channels, more campaigns. You spend more. They earn more. The math on whether it actually moved revenue gets quietly buried in a monthly PDF.
Meanwhile the operator (you) is left to reconcile Meta, Google, LinkedIn, YouTube, and TikTok each on their own platform, with their own attribution models, none of which agree about which ad earned which dollar. The truth is impossible to find. So you trust the agency's narrative. Which is the same narrative as last month.
We took ourselves out of that loop on purpose. We don't run media. So we have nothing to gain by your spend going up or down — we just want it spent on what works.
One dashboard. Every platform. Weekly truth.
What we build
- ✓Data pipeline pulling Meta, Google, LinkedIn, YouTube, TikTok into one place
- ✓Attribution model that survives iOS 14, cookie deprecation, and self-attribution bias
- ✓Weekly health report with concrete kill/scale/monitor recommendations
- ✓Cohort-level LTV analysis tied to ad source
- ✓Spend pacing model so you know if you’re on track mid-month
- ✓Dashboard your CFO actually opens
What you get
- ✓Unified ad spend dashboard, refreshed daily
- ✓Weekly written report from a senior analyst (not a template)
- ✓Monthly strategy call to review trends and decisions
- ✓Direct line for ad-hoc questions during ad ramps or pauses
- ✓Quarterly LTV cohort review so you know which ads drive long-term value
- ✓No conflict of interest — we win when YOUR spend wins
The questions everyone asks.
Why won't you just run our ads?
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Because the incentive structure is broken. The minute we take a percentage of your spend, our advice gets contaminated by our P&L. We'd rather charge a flat retainer for analysis and let you (or a specialist media buyer) actually deploy. You get cleaner advice. We get cleaner work.
Can you recommend a media buyer?
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Yes. We have a short list of trusted media buyers we refer to based on your category and spend level. They run the campaigns. We watch the meter. Cleanest setup possible.
What if we already have an in-house media buyer?
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Even better. Our dashboards + reports give your in-house buyer the cross-platform truth they can't get from any single ad platform. We've found we make in-house teams better, not redundant.
What kind of dashboard?
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Custom — built on Looker Studio, Metabase, or a native GHL dashboard depending on your stack. Real-time. Mobile-readable. Tied to revenue, not just clicks.
What's the price?
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Starts at $1,500/month for under $25K/mo of ad spend, scales with spend volume and channel count. Strategy call gives you the exact number for your specific setup.
Dashboards tell you what’s working. These make it work in the first place.
Book an ad spend review.
Honest read on every channel.
We'll look at your current ad spend across every channel, identify what's earning and what's leaking, and tell you what we'd do differently — whether you hire us to build the dashboards or not.
Book My Ad Spend Review →