Know exactly where every
visitor and every dollar
comes from.
Most owner-operators are flying blind. Google Analytics is "installed" but tracking nothing useful. The Facebook Pixel was placed once and never verified. Search Console has been pinging an error for three months. We install the full tracking stack — properly — so the data you make decisions on is actually true.
Half-installed tracking is worse than no tracking.
Most websites have tracking that LOOKS installed: GA4 firing somewhere, a Facebook Pixel in the header, maybe Tag Manager wired up. But when you dig in, the events aren't tied to revenue, the cross-domain tracking is broken, the conversions in Google Ads don't match the conversions in GA4, and nobody can explain why.
Then you make a major decision based on the numbers — cut a channel, scale a campaign, fire a marketer — and find out months later that the data was lying the whole time. The decision cost real money. The bad tracking caused the bad decision.
Proper tracking is unsexy and never urgent. It's also the single highest-leverage half-week of work in marketing operations.
Install once. Verify everything. Document it.
What we build
- ✓Google Analytics 4 with custom events tied to revenue, not pageviews
- ✓Search Console verified, sitemap submitted, all errors cleared
- ✓Google Tag Manager with proper trigger logic for every conversion event
- ✓Meta Pixel + Conversions API for iOS-resistant attribution
- ✓Google Ads conversion tracking matched against GA4 numbers
- ✓Cross-domain tracking if you have multiple properties (e.g., main site + funnel)
What you get
- ✓Full tracking install across every property
- ✓Verification report — every event tested and signed off
- ✓Documentation so your team understands what fires when
- ✓Custom dashboard pulling the verified data into one place
- ✓Monthly tracking health check (catches drift before it costs you)
- ✓Direct line for any "is this number real" question
The questions everyone asks.
We already have GA4 — do we still need this?
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Probably. We've audited 50+ "already installed" GA4 setups and found tracking errors in 47 of them. The five most common: events not tied to revenue, cross-domain hits firing twice, mobile sessions undercounted, organic search misattributed to direct, pixel firing before consent. Quick audit will tell you which (if any) you have.
How long does a full install take?
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5-10 days for a standard build. Day 1: audit existing setup. Day 2-3: GA4 + GTM rebuild. Day 4-5: pixels + Conversions API. Day 6-7: testing every event. Day 8-10: documentation + handoff.
What about cookie consent?
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We install proper consent management (Cookiebot, Iubenda, or Klaro depending on your jurisdiction) wired to GTM so tracking respects user choice. GDPR/CCPA compliant by default.
Do you set up the dashboards too?
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Yes — either pure Looker Studio for free tracking, or a paid Metabase/Hex setup if you want more. We'll recommend based on your stack. Often included; sometimes a small add-on.
What's the price?
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$2,500-$5,000 for a full install depending on property count and complexity. Ongoing health checks: $250/mo. Strategy call gives you the exact scope for your setup.
Tracking gives you the truth. These let you act on it.
Book a tracking audit.
30 minutes. We tell you what's broken.
We'll audit your current setup live on the call, identify the events that are broken or missing, and tell you exactly what proper tracking would look like for your business — whether you hire us to install it or hand the report to your team.
Book My Tracking Audit →